Four new clients a month
Save more in tax than we cost you. Or we refund the difference.
One accountant who knows your business and answers the same day.
See your year
pick a year end
Every company’s filing dates follow from its year end. Choose yours and the next twelve months are worked out below. Keeping these met, without you thinking about them, is the job.
My company’s year ends in
Annual accounts
in 50 daysCorporation Tax payment
in 51 daysCompany Tax Return (CT600)
in 140 daysConfirmation statement
in 226 days
Sound familiar?
- Year end becomes January, because the books were never reconciled in the first place.
- Tax-planning meetings happen after the year closes, when most levers are already locked.
- HMRC letters arrive and you've no idea whether to panic or ignore them.
- The accountant who promised to be available whenever stops returning emails in their busy month.
The cost of an accountant you only hear from once a year isn’t the fee. It’s everything that doesn’t happen: the deduction you missed, the structure you didn’t consider, the day you spent untangling a year-old bank reconciliation.
The difference
same job, done differently
- Who you deal with
- The usual arrangement: Whoever picks up. A different name each time.
- With us: One accountant who knows your business, on direct message.
- A reply
- The usual arrangement: Days. In January, weeks.
- With us: The same business day, every time.
- Tax planning
- The usual arrangement: A summary after the year has closed, when nothing can be changed.
- With us: Before the year closes, while there is still something to do about it. We schedule it and send the prompt.
- Your deadlines
- The usual arrangement: In your head, or in a reminder letter.
- With us: Worked out, dated and tracked in your own portal.
- Switching
- The usual arrangement: You chase your old accountant for the records.
- With us: You sign one letter. We collect the books and set everything up, in 48 hours.
- The bill
- The usual arrangement: A fee, then extras by the hour for every question.
- With us: One figure, agreed in writing first. Advice on running the business is included, without a meter.
- If it is not right
- The usual arrangement: A notice period and a tied-in year.
- With us: Your first month back in full. After that, leave whenever you like.
- from your first reply to fully onboarded
- 48hours
- to a reply, whoever you are
- 1business day
- new clients, so nobody is a file number
- 4a month
- introduction calls end with us recommending someone else
- 1 in 3
Everything in the fee
no bills by the hour
8things
in one monthly figure, agreed in writing first
- Your books, kept every monthReconciled to the bank, so the numbers you look at are this month’s, not last year’s.
- Year-end accounts and the Corporation Tax returnPrepared and filed, with the figure known before the payment date.
- VAT returns, each quarterOn whichever scheme suits you, submitted on time.
- Your own tax returnThe director’s or sole trader’s Self Assessment, done early.
- Tax planning before the year closesSalary, dividends, timing and structure looked at while they can still be changed.
- Advice whenever you askMessage your accountant about anything to do with running the business. It is not billed by the hour.
- Your own client portalEvery deadline, document and conversation in one place, at any hour.
- The software and the paperworkCloud accounting, receipt capture and the compliance checks, set up for you.
Which one are you?
three services, one practice
Limited companies
Owner-managed UK limited companies with revenue, employees, or ongoing operations.
The full stack: accounts, Corporation Tax, VAT, bookkeeping and director planning.
Sole traders
Self-employed traders without a limited company.
Self Assessment done early, bookkeeping kept current, advice available between filings.
Contractors and freelancers
Contractors trading through their own limited company (a personal service company).
Your company handled end to end, with an IR35 review on every new engagement.
The risk is ours
three guarantees
Changing accountant feels like a gamble. So we have taken the gamble out of it: if we do not pay for ourselves, or you simply do not like how we work, you get your money back.
Tax saved, or refunded
Save more in tax than we cost in year one, or we refund the difference. We track every penny of tax saved against what you'd have paid before. If you're not better off, we make you whole. Year one only: after that the savings compound.
First month refundable
Try us for a month. Not for you? Full refund, no questions, no exit interview. We onboard you in 48 hours, you see how we work, you decide.
Same-day replies
Direct-message your accountant. No phone tag, no inbox queue, no being passed between three people. You'll hear back the same business day, every time.
Pay for the year instead of the month and there is a fourth: change your mind at any point and every full month you have not used is refunded.
Why only four a month
Everything above depends on one thing: your accountant having the time to know your business. A reply the same day, planning before the year closes, noticing the thing you were too close to see. None of that survives a client list that grows as fast as it can.
So we take on four new clients a month, and no more. It is the number we can bring in properly without anyone already here feeling the difference. The fee is set for that kind of attention, and it is why the guarantees above are ones we can afford to make.
How you start
48 hours, end to end
Step 1: Introduction call
Fifteen minutes. You tell us about the business and what's not working with the current setup. We tell you whether we're a fit, honestly. About one in three calls ends with us recommending someone else.
Step 2: Engagement and handover
You sign one engagement letter through the portal. We run the anti-money-laundering check (5 minutes), set up Direct Debit, and pick up your books from your current accountant. 48 hours, end to end.
Step 3: Books current, then forward
The first month is a catch-up: we reconcile, classify, and bring the books current. From the second month it's the regular rhythm, with an open direct-message channel throughout.
We take on four new clients a month. It’s the number we can onboard without our existing clients noticing, so we cap it there. Engagement letters signed by the last business day of the month start onboarding the following Monday.
Your fee, in a minute
Your fee is worked out for your business
What you pay depends on your turnover and a few other things about how your business runs. Answer seven short questions and see the figure, with every line shown. It takes about a minute.
Who is behind it
I’m Jonathan. Before I founded JLD Accounting I spent years on the other side of the desk, in-house, running finance for businesses I cared about. I learned what it feels like to have an accountant who’s a stranger, a quarterly call and an invoice.
I started JLD because I was tired of watching good business owners get treated like file numbers. The practice I’d wanted in my own corner didn’t exist, so I built it: directly supervised by HMRC for anti-money-laundering, with a deliberately small client list so every name is one we know.
Questions
What will it cost?
It depends on your turnover and a few other things about how the business runs, so it is worked out for each business. The quote page asks seven short questions and shows you the figure with every line, in about a minute. We then confirm it in writing before any work starts.
I'm mid-year with my current accountant. How does the switch work?
We handle the whole transfer. You sign one engagement letter; we pick up your books from your current accountant under standard professional courtesy, complete the anti-money-laundering check, set up Direct Debit through GoCardless, and connect your bank feeds. End to end: 48 hours from your first reply.
What if you're not the right fit?
The first month is on a full refund. You cancel, we return the fee, and you walk away with your data and a clean handover. Most clients know within two weeks whether they want to stay.
Is unlimited tax advice really unlimited?
Yes, for advice reasonably scoped to the running of your business. That includes director remuneration, dividend timing, expense rules, R&D claim feasibility, IR35 and structure reviews. It doesn't include personal-finance advice unrelated to the business, or complex multi-entity restructuring, which we'd quote separately if it came up.
I have two limited companies. How does that work?
We engage with each company formally: its own engagement letter, its own books, its own filings, so there's no muddling between them. Tell us about both when you get in touch and the quote will cover them together.
Do you work with businesses outside St Albans?
Yes. We're based in St Albans but onboard entirely remotely, and the portal works the same wherever you are. We file UK accounts and UK tax, so you'll need to be a UK business.
What if I'm just starting out and don't have books yet?
Welcome. Most of our newer clients arrive at the same point. We'll set up the chart of accounts, the bank feeds and your opening balances, then catch up any historical transactions in the first month.
How does the anti-money-laundering check work?
We're directly supervised by HMRC for anti-money-laundering. You complete an identity check (passport or driving licence, plus proof of address) through our secure portal, and we run the standard screening behind the scenes. It takes about 5 minutes.
How do I pay?
Monthly, by Direct Debit through GoCardless, starting when your engagement letter is signed. The amount is the figure we gave you in writing.
Four places a month. See if one is yours.
A short message about what you’re working on is the easiest way to start. We’ll reply within one business day, and if a call makes more sense, we’ll suggest one.